THE VALUE OF TIME IN PATIENT CARE: A PRIMER ON HOW TO PRICE AUDIOLOGY SERVICES
Today, most audiologists include the cost of the professional service provided to their patients in the retail price of the hearing aids they dispense. Commonly referred to as a bundled pricing model, this strategy has been both popular and effective for decades.

Now, after a nearly 50-year run, the bundled pricing model used by most audiology clinics might change. Although many patients seem to like the bundled pricing model because it is simple and easy to understand, several competitive pressures are driving it to change. From a patient’s perspective, however, there are three reasons a bundled pricing model is effective:

1. It provides clear choices at distinct price points.
2. It guides the patient through the hearing aid selection process.
3. It allows the individual to make what they feel is an informed price decision.